breaking world newsA breaking world news website could increase the amount of their website’s viewers by implementing a few site promotions and marketing techniques, some of which cost little or no money.

A world news website could increase visitors to their website by promoting their website, using several different site promotions including placing the website address on all paper products their company uses.  This means placing the website address on all letterhead paper, envelopes, return address labels in addition to promotional materials such as flyers and posters, pens, pencils, notepads and of course all correspondence including e-mails and regular letter correspondence.  This will show everyone that a world news website that comes in contact with their website is up and running and available for viewing.

A world news website could also align their website with another news website in order to reach more website visitors.  A link to a website, like a breaking golf news website, on a world news website and vice versa will increase the customer database of both websites.  Many people who enjoy golf also keep up with the world news; therefore the two websites together would make a good combination.  In addition to a link exchange, a world news website could participate in an article exchange. This is similar to a link exchange although entire articles on a subject are exchanged rather than simply a link.  Article exchanges could be done with almost any type of website, whether the products or services were in the news recently or not.  An article exchange with a hybrid rental cars company would be topical because of the recent automobile bailout money requested, in addition to many people turning to eco-friendly transportation.  In order to bring more viewers to a website, an article should be well-written and informative in addition to having a business website address link at the bottom or somewhere within the article so that the reader may contact this business.

Articles for article exchanges should be written with keyword rich text.  Keywords or keyword phrases are the words people use in the search boxes on the search engines in order to find what they want or need.  The three major search engines -Yahoo! MSN and Google – send out their “feelers” in order to find these keywords or keyword phrases so that the websites can be ranked according to a special formula on the search engines.  Using keyword and keyword phrases in articles placed on a website is called search engine optimization or SEO.  Having a high ranking on the search engines is beneficial for a golf news website or a world news website because more people use the Internet to look for what they need or want than any other media, including the phonebook.  And the higher the ranking, the more likely they are to have someone click on their links because the majority of people who use search engines do not look past the first few listings on the search engines before making their choice.