A Tampa short sales company could increase their revenue by using a few simple Internet marketing methods & promotions.

A short sale is when a financially in debt property holder is facing Tampa foreclosure sells their house for less or short than the value of their loan.  The bank agrees to accept the short payment in full for the loan and the seller escapes foreclosure.  Furthermore, the bank or the lender agrees not to report or disclose a foreclosure to the major credit bureaus.

Since a short sale realtor company is a real-world brick and mortar style company, it should also have an Internet presence in order to reach more targeted customers.  Today more than ever potential customers are searching the Internet for what they need and want over all other media combined.  This includes their local phone book, magazines and newspapers and television and radio advertising.  The Internet offers much more information than a simple phone number, mapped to the location or hours of operation.  A website could be filled with keyword rich articles that help explain what a short sale realtor company does to help people facing foreclosure in addition to offering advice to people selling their homes.

Keywords and keyword phrases are the words potential customers place in the search boxes on the search engines in order to find what they need or want.  The three major search engines – Google, Yahoo!, and MSN – send out they are “feelers” in order to locate these keywords or keyword phrases within the articles and on the websites and then rank the websites according to a special formula.  This is known as search engine optimization or SEO.  Search engine optimization is a free and automatic marketing method to every website on the Internet no matter what type of business they have to offer the public.  Each website is ranked according to their businesses category such as rental companies and then further categorize into geographical categories like Davis Island rentals.

In addition to search engine optimization, which would help a business bring more targeted customers through the website and into the real world location, a business could promote their website through various site promotions.  Site promotions include placing the website address on all correspondence including e-mails, letterhead paper, envelopes, return address labels and business cards.  The idea behind site promotions is to have everyone who comes in contact with a business’ name also have them see the website address.

Another marketing technique would be to place a blog on a realtor’s website so that current and former customers could write about their experiences with that particular realtor’s company as sort of testimonials for that business.  Every business should have testimonials from former or current customers so that potential new customers know a business has satisfied customers in the past.