Every website should use site promotions and marketing methods in order to gain more customers no matter what their business.  A video game testing company that hires people to test video games is like any other business and should have a website and use site promotions such as placing their website on all paper products, business cards, envelopes, letterhead paper, return address labels and all promotional items.

In order to become game tester, one must look at the various video game manufacturing websites to see if they are hiring game testers and what qualifications someone would need.  Many times game testers need nothing more than experience playing several different video games.

One of the best marketing methods any company could use in order to attract more customers is search engine optimization or SEO.  Search engine optimization is the act of placing keyword rich articles on a website in order to draw the attention of the three major search engines – Google, MSN and Yahoo! – toward the website and the keywords or keyword phrases.  The major search engines sent out “feelers” in order to find the keywords and keyword phrases and then rank the websites according to a special formula.  Keywords or keyword phrases are the words people use in the search boxes on the search engines in order to find what they need or what they want. An example of this would be if someone is looking for hearing aids then they put that word combination in the search boxes on the search engines and the search engine brings back a listing of hearing aid companies and most likely the person doing the searching would choose from the first five or so listings because the majority of people who use search engines believe that the best or most popular websites are listed at the top of the website listings. 

Although this is not always the case because even if a website has the right amount of keywords according to the special formula set out by the major search engines, their competition might have the same amount or more according to that same special formula and it does not mean they are more popular or receive more “hits” to their website it simply means they fit the parameters of the special formula and the keyword combination.

Another marketing method a video game testing company could employ would be an exchange with another company or website.  This could be a link exchange or a product exchange in which each company would offer the others product as a free gear with the purchase of their own product.  For instance the video game testing company could offer free video game downloads of the latest video games to customers of a pawn shops online that deals with handheld or smaller video games in exchange for advertising for their products.

There are several site promotions and marketing methods available to a video game testing company in order to gain more customers and reach the targeted audience of gamers needed to help test the video games before they are publicly viewed.