solar powered stop sign

 

 

A company that manufactures a solar powered stop sign could increase their revenue by using several simple Internet marketing techniques as well as site promotions.

Solar powered stop signs are regular stop signs that have been modified to contain four LED red flashing lights and a solar sun panel that brings in the sun’s energy to generate the LED flashing lights so there is no need for a long bulky electric cord or electricity of any kind.  These solar powered stop signs help to protect the public from distracted drivers by alerting the driver to the stop sign with the flashing LED lights.

Once a solar panel company has a website they should engage in site promotions so that every potential customer knows they have a website and could go through the website and into the real world brick and mortar location.  Site promotions include placing the website address on all paper products such as envelopes, letterhead paper, return address labels and business cards.  And do not forget the website address at the bottom of an e-mail correspondence where a potential customer only has to click on the website and be transported to solar paneled information.

Even though a company that manufactures solar panels, solar powered stop signs and other traffic signs are real world brick and mortar style businesses, they should invest in a web presence in the form of a website or an online store.  Having a web presence will attract more customers than any other media combined.  The phonebook is an obsolete piece of information because it only offers one piece of what consumers are looking for and that is only a phone number in which they have to call for the rest of the information.  Newspapers and magazines offer slightly more information and the most information comes from radio and television advertising; however they are typically reserved for name brand merchandise everyone has already heard of and big-budget productions better cost prohibitive for smaller businesses.

Internet marketing methods include search engine optimization or SEO. Search engine optimization is the act of placing keyword rich articles on a business’ website in order to attract the three major search engines – Google, Yahoo!, and MSN.  These three major search engines send out their “feelers” so that they might locate keywords and keyword phrases within the articles and among the websites and then rank the websites according to a special formula.  Keywords and keyword phrases are the words potential customers place in the search box is on the search engines in order to find what they need or want.  An example of keyword phrases in an article on a solar panel company website would be solar energy advantages disadvantages.  

Site promotions and Internet marketing methods help a company’s website increase their customer database and bring more consumers through the websites and into the real world brick and mortar locations where they will increase their revenue.