A South Florida Web site design company could increase their customer database thereby increasing their revenue to the use of several Internet marketing methods and site promotions.

 First, a website design company needs to have an Internet presence in order to reap the benefits of a site promotion and Internet marketing methods.  All businesses, no matter what they have to offer the buying public, should invest in an Internet website in order to reach more targeted customers which are customers who are looking for exactly what a business has to offer. 

 Today more and more consumers are turning to the Internet to search for what they need or want over all other media combined.  Newspapers and magazines are closing their doors at an alarming rate because of Internet news websites which provide the public with information ‘now’ instead of having to wait for the late edition or the early morning newspaper.  And the phonebook is all but obsolete because it only offers a telephone number along with the name of the business.  Even the larger ads within these yellowed pages are limited in the amount of information they could provide to a consumer.

 The Internet offers potential customers more information than a map to the location and hours of operation for a business.  The Internet could offer keyword rich articles that outline exactly what a business has to offer in terms of their products and services in addition to time frames of delivery, testimonials from former satisfied customers, virtual videos of finished products and a whole host of other knowledge that will help a perspective customer make an educated decision about doing business with a particular company.

 Site promotions could include placing the website address on all paper products including letterhead paper, envelopes, return address labels, business cards and any promotional materials such as coupons or grand opening advertisements.

 Internet marketing methods for a lead generation web design company could include search engine optimization or SEO and placing keyword rich articles on an Internet news website.  Search engine optimization is the act of placing keyword rich articles on a website in order to attract the three major search engines – Yahoo!, MSN and Google.  These major search engines send out their “feelers” in order to locate the keywords and keyword phrases within the articles on the websites and then rank the websites according to a special formula.  Keywords and keyword phrases are the words potential customers use in the search boxes on the search engines in order to find what they need or want.  Having a high ranking on the major search engines is advantageous for a website design company because the higher the ranking, the more likely the website searcher will choose a website.

 By using site promotions and search engine optimization, a website design company could increase their customer database while raising their revenue without spending a lot of money to do these things.