Kitchen contractors could increase their revenue through site promotions and Internet marketing techniques even though they are real-world brick-and-mortar style business.

Every company, even if they are a real-world brick-and-mortar style business, should have an Internet presence in order to reach the many thousands of people who search the Internet every day for companies they want to do business with rather than look to any other media.  This includes their local phonebook, newspaper and magazines and television and radio advertisements.

Once the company has a website, they should engage in site promotions to ensure potential customers learn about their website and then visit the website in order to learn more about the real-world brick-and-mortar location.  Site promotions include placing the website address on all paper products including letterhead paper, envelopes, return address labels and business cards.  Additionally, the web address should be placed on all e-mails so that potential customers can simply click on the website at the bottom of an e-mail.

Potential customers turn to the Internet because it provides more information about a company and their business than the phone book or any other media.  A kitchen contractor or remodeling company could write keyword rich articles about white kitchen designs, an all stainless steel kitchen, special glass or Italian marble tiles in various ways to go “green” and have an environmentally conscious kitchen.

Placing keyword rich articles on a kitchen contractor’s website will attract the three major search engines – MSN, Yahoo!, and Google.  These major search engines send out their “feelers” in order to locate the keywords and keyword phrases within the articles and then rank the websites according to a special formula.  This is known as search engine optimization or SEO and is a free and automatic marketing strategy for every website on the Internet sponsored by the three major search engines.  Keywords and keyword phrases are the words perspective customers place in the search boxes on the search engines in order to find what they need or want.

Another form of search engine optimization is local search optimization in which a geographical location is placed alongside a keyword or keyword phrase in the search box on the search engine to find only those companies within a person’s geographical area and not those listed all over the world.  For example, if someone was looking for help with selling their house before it turns into a foreclosure, they would be looking for a short sales realty company so they might place the keywords ‘Tampa Short Sales’ in the search box on the search engine which would bring back a list of only Tampa realtors that deal with short sales.

By using search engine optimization with keyword rich articles and site promotions, a kitchen contractor could reach more potential customers through their website and ultimately bring them to their real-world brick-and-mortar location where the revenue would increase.