If you own a scented candles shop you will need an online presence in order to reach more customers and make more money.  Having an online presence is more than simply having a website with pertinent information such as the address, telephone number and hours of operation.  Having an online presence also means operating an online store in addition to advertising or marketing your website.  There are many different marketing methods one can use to boost online sales or real world sales.  Search engine optimization or SEO, article exchanges with other relevant websites, hyperlinking keywords within articles, blogging and site promotions are each good ways to market a website to bring in more targeted customers.

 

Search engine optimization or SEO uses keyword rich articles that are placed on a website so that the three major search engines – MSN, Google and Yahoo! -will pick up and rank the websites according to the keyword use on the search engines webpages.  You want your website to be ranked high on these search engines because people turn to the first page of search before they return to a phone and do not look farther than the first few listings.

 

Once an article has been written using the keyword rich optimization method, it can be used multiple times in various different situations.  Articles can be exchanged with other websites in order to get more exposure and bring in more customers.  A scented candle company could do an article exchange with a tanning lotion company because after a long day in the sun, people might like to relax in a hot bath tub with beautiful scented candles surrounding them.  Writing an article geared toward the relaxing effect of scented candles and then exchanging the article with another website that also promotes relaxation will bring in more targeted customers, which are customers looking for exactly what your article is written about.

 

Articles can also be used as blog entries in themed blogs that discuss various topics such as making money with soy candles, how to make site promotions work for you or how to get people to spend money on candles in these economic hard times.  Blogs are no longer just for someone’s feelings; many businesses are using blogs as a way of advertising or getting the word out about their products and services.

 

Hyperlinking within an article allows the reader to click on a highlighted word within the article and be automatically brought to another website or webpage for more information on the highlighted word.  This is considered a sort of shortcut to other webpages within your website so that the reader does not have to copy and paste a long address to reach another webpage or website.

 

There are many marketing techniques to choose from in order to promote your website and bring in more customers to both the real-world store and the online store.  One may have to try several different marketing methods before finding one that works best with their product or services.