Make sure your website is prominently displayed on all correspondence so that people who are unaware you have a website will be enticed to visit the website when they see the website address along with your signature at the bottom of an e-mail, letter, or special promotion such as a coupon for discount custom framing.  Having a website presence along with a real world store will help to double your sales, and if you know how to market your website you will gain more customers through your website to both the online store and the real world store.

Besides displaying the websites on all correspondence, a website can be promoted through search engine optimization or SEO which is a marketing method that has articles written regarding your subject, in this case custom framing, with strategically placed keywords so that the three major search engines – Google, MSN and Yahoo! – will be able to pick up these keywords and rank your website higher on their search engines so more customers will find your website.

By writing keyword rich articles about a St. Petersburg frame store, you will not only rank higher on the search engines, you will have the articles available to participate in an article exchange with other relevant websites.  A custom frame store could exchange articles on custom framing with the Disneyland website so that people can keep their memories of a beautiful vacation to one of the world’s most famous theme parks alive and well on their walls instead of put away in a photo album.

Once you have used the articles for search engine optimization and article exchanges, they can also be placed on themed blogs about home décor and decorating and how to save money using vacation pictures as wall art.

There are a number ways to promote a St Petersburg frame store website, and in by doing so your frame shop will have more customers to both the real-world store and the website.