Just as there needs to be promotions with the real-world business, there needs to be site promotions for your website.  The site promotions can consist of many different marketing techniques that will bring in more targeted customers – meaning customers that are looking for what you have to sell – to your website.  Site promotions can be as simple as making sure your website address is listed on all correspondence such as company letterhead paper, business cards and at the bottom of all e-mail signatures.  Other site promotions consists of link exchanges with other relevant websites, hyperlinking to other websites, smoothie coupons, search engine optimization and article writing exchanges.

Link exchanges and hyperlinking are similar website promotions in that they both take your online smoothie shop and have it either link to a relevant website or placed on another website that will draw in more business to your website.  By exchanging your website with relevant websites, such as a fresh fruit dealer or someone who sells fitness equipment, your online business will get more hits than if people just searched for a smoothie shop.  Hyperlinking is where words within an article are linked to another website or other pages within your website that are clickable by the customers and will take them to these other pages where you can have more information about your smoothie shop.

Search engine optimization, or SEO, is a marketing tool that uses article writing rich with keywords that the three major search engines – Yahoo!, MSN and Google – use to rank your website high on their webpages so that more people find your websites.  The higher your ranking on these search engines, the more chances you are to get more customers.  Most people do not look past the first webpage of a search engine.

Another marketing technique for promoting your website would be an article exchange with other relevant websites.  If you’re smoothie shop offers Tampa catering as a unique way of making more money, then write an article about this or have a professional writer write an article for your webpage.  Then after posting it on your webpage, seek out other webpages in the Tampa area that offer catering and ask them if they want to do an article exchange.  Having relevant articles on your webpage will help inform your customers not only about your product and services but those of fellow business owners.

By using site promotions on their websites, one can bring more customers to their smoothie chains in the real world in addition to growing their online businesses. The site promotions can be linking exchange with another company such as vitamin companies, smoothie mixes, and fresh fruit farms that would all advertise your smoothie company in exchange for advertising their products.

According to Chris Mueller Tampa, FL, owning your own juice bar franchise can help you help people who are trying to lose weight by providing them with fresh, healthy smoothies and juices full of antioxidants, vitamins and supplements that are good for the body. By advertising your website on flyers and banners in your real-world store, people will know that you have an online presence and that they can find their smoothie mixes and smoothie additives through your online store. Promoting your website through flyers and exchanges with other websites will help you get more targeted customers, which means customers who are actually looking for what you are selling rather than customers who just happened upon your website and are not really looking to purchase smoothie mixes and additives.

Owning a smoothie king franchise in a mall or a strip mall near a gym or a consulting firm is great for business when you offer healthy alternatives to the high sugar and high starch snacks often found in the malls food courts. By promoting the healthy alternatives on your website, you will receive more health-conscious customers. Another place to add a site promotion would be at the local gym in exchange for putting a small bit of information or promotional information about the gym on your website. This will benefit both your smoothie chain and the gym.