Weblog Bucks

It seems like every day the bid pricing on Google AdWords is getting more and more competitive. While this is true to a degree, the potential effectiveness of an AdWords campaign has also never been greater. If you haven’t had much experience with Google AdWords campaign management, then you may want to remember these four simple AdWords management strategies for your next foray into the world of PPC advertising.

Read the rest of this entry »

When it comes to PPC (pay per click) advertising, it seems like the marketplace is getting continually more saturated and competitive, making it harder than ever to run a cost-effective campaign. This is true to some extent, but there are still ways to run a campaign that gets great ROI. Here are a few PPC bid management techniques you can utilize to do just that.

Read the rest of this entry »

Vigilance, micromanaging and attention to detail can help you avoid some common and costly mistakes of PPC advertising. What are those mistakes? Here are the terrible 10 that are typical to most pay per click campaigns.

Read the rest of this entry »

If you feel like you are spinning your wheels with the same poor quality leads from your lead generation service, you’re not alone. In the past few years we’ve heard from more and more of our clients that the quality leads they used to get from their lead gen services are becoming worse and worse. More people are shifting their budgets to pay per click search where the quality remains strong.

Read the rest of this entry »

There are a lot of options when it comes to advertising on the Web. One of the many options that you can use to advertise your website is paid search. Have you ever noticed that when you use a search engine like Google to search for a particular thing on the side of the search engine results page is a long list of features websites and links?

Read the rest of this entry »

By: Greg London

Should you Pay Per Click?

Commonly referred to as PPC among the savvy internet marketers. If you have been marketing online for any length of time you have probably seen PPC eat up your advertising dollars with little or no results.

Read the rest of this entry »