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A sales letter that is cleverly-written is similar to a sales person in a department store except you don’t have to provide benefits for or compensate your sales letter! Your sales letter instead works tirelessly around the clock, year-in-and-year-out, representing you, your business, your product or service and generating sales. But before you can reap the many benefits of a winning sales letter such as this, you must first learn how to construct a sales letter that is persuasive, compelling, thought-provoking and high-converting. Furthermore, your sales letter should be written with your target market in mind.

Why is it that the vast majority of marketers find it hard to write a sales letter for their product or service? The simple answer is that most individuals when faced with the task of writing, hate to write. And this fear of writing especially holds true in regard to marketers. A more thorough explanation is that while there are countless resources available on the topic of how to write a sales letter, a large portion of this information was written under the assumption that the marketer (you) already knows how to construct a sales letter. With all of these obstacles to overcome, the average marketer soon becomes overwhelmed and tosses in the towel.

As for the savvy marketer who is a bit more resilient than most, he aggressively seeks out other alternative solutions such as sales letter software and templates to assist him with writing sales letters. But after working with these tools for a while, he quickly discovers that he is no better off than he was before when he started. Why? Because yet again, the vendor who provided the written materials and resources also programmed the sales letter software based on the assumption that the marketer (you) already knows how to write a sales letter.

So how do they do it? How can other marketers put together compelling, persuasive and thought-provoking sales letters that sell their products and services like crazy but without using sales letter software and templates? It’s simple, these marketers are either experienced copywriters themselves who write their own sales letters or they have adequate resources to hire the job out. But before you consider hiring a pro copywriter to construct a sales letter for your product or service, consider this. Most copywriters will charge you between $5,000 up to a whopping $20,000 per sales letter! If you decide to go this route, you better be sure that your product or service is in great demand so that you can absorb this expense.

If you know without a shadow of a doubt that your product or service is in demand, are certain that you can afford to invest the money and are capable of absorbing the expense as a result of your sales, then go ahead and hire a copywriter. If not, then you can keep your money in your wallet and construct a profitable sales letter free-of-charge by leeching off the success of other marketer’s sales letters in your niche. Am I insinuating that you just copy someone else’s sales letter and claim it as your own? Not at all. That’s considered plagiarism and can get you into a whole lot of trouble. Instead, the easiest way to master the art of writing a sales letter is to conduct a search on your favorite search engine for products or services exactly like or similar to yours.

For example, launch your browser and visit Google (www.google.com). Key in the phrase “allintitle:cars that run on water” (minus the quotes) into the search field, click the search button and wait for your results to appear. Examine your results to see if anything grabs your attention. If so, click on that result and if its a sales letter that meets all of the criteria described earlier, copy the text of the sales letter into your favorite word processor or text editor. Thoroughly re-write the content of the sales letter and make sure that it is relevant to your product or service. Save your revised sales letter and shut down your computer for the day. Re-visit it the next day with fresh eyes to polish up your sales letter.

In addition to the sales letter writing technique above, you can also subscribe to the mailing lists of gurus who sell the same or similar products or services as yours. After a short while, you’ll start receiving sales pitch emails in your inbox recommending one thing or the other. But instead of deleting these emails, glance over the subject lines to see if any of them grab your attention. Do any one of the subject lines make you want to click through and read the email? If so (and if there is a promo link inside the email), click the link inside the email to load the sales letter into your default browser. Repeat the steps as outlined in the previous paragraph to re-write your sales letter. Use this and the technique mentioned earlier for a month to learn how to write a winning sales letter and before you know it, you’ll have as much experience as you’ll ever need!

Mastering the art of sales letter writing is the most important skill you’ll ever learn. And, can be quite lucrative if you become good at it. But why should you take the time to learn this skill? Because without a well-crafted sales letter to represent your product or service, your product or service is doomed to fail! In other words, no sales equates to no money. In the previous paragraphs, we have learned that in order for a sales letter to be successful, it must be persuasive, compelling , thought-provoking, high-converting and consist of the six essential elements. With all of these factors in place along with an aggressive advertising campaign, you can expect to sell a large volume of units for many years to come. If not, then you may as well get used to working a 40-hour work week for the rest of your days. In our next article, we’ll dissect a sales letter into its six essential parts and show you exactly what makes up a successful sales letter that will sell your software, info product or service like crazy!

But are there other alternative solutions available that can make the task of writing a sales letter a little easier? Yes, there is a sales letter tool readily available that will help you save time by automating 90% of the process of writing a sales letter. In fact, this tool includes a pre-written built-in sales letter template and headline swipe file database that consists of well over 900+ winning headlines for you to use to improve your sales letter conversions and sales.