Beef Up That E-Book
Internet-Marketing July 18th, 2008The authors of unsuccessful e-books have one thing in common - they don’t offer enough content. The best e-books on the market are chock-full of information that their audience really wants. That’s an important consideration for those who make a living creating ebooks.
Those skinny e-books with poor content leave readers unsatisfied. Unhappy customers often return those “defective” products, demanding refunds and destroying profits. Unhappy customers are never customers who return for a purchase. To succeed, your with PDF e-books must contain loads of great content, which translates to great value for your readers. Here are a few ways of adding content to your e-books.
First, add a table of contents. I am always surprised at the number of ebooks that don’t have a simple table of contents. Not only will it help your customer find his way around, it also adds about 2-3 pages to your ebook!
Second, add a list of resources in the back. All of the web sites, blogs and forums you visited to research your ebook should be put in a resources section in the back. You can also put all of the print books that you find helpful as well. Face it. There are tons of resources dealing with the topic of your ebook that you know and your customers don’t. List those and you will provide a valuable service for them.
For your readers, I suggest you include a list of:
- Books in print;
- Magazines and e-zines;
- List on videos form YouTube on your topic
- Web sites;
- List of blogs, Yahoo groups and forums on your topic
Take this list of resources to the next level by including a short description which explains the information that can be found at each resource. This will be most helpful for your audience when they look for more information.
In my next article, I’ll offer you three winning strategies for publishing ebooks. I’ll help you to add meat to your e-book, which increases sales and makes your customers happier. By adding content, you turn your simple e-book into a great value for your clients… stay tuned, and I’ll show you how.
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