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The prospects in your market all harbor secret desires.

These desires represent hot button triggers that initiate response. If you knew what secrets hid deep in the heart of your prospects you could…

Sell Them Easily

So, as the dynamic duo Hans and Franz of “Saturday Night Live” used to say… “Hear me now and listen later.” Because you’re about to learn how to connect with each and every person who is ever likely to become your customer.

The first thing you should know is that all people are… scared and skeptical. In a typical selling situation (be it in person, direct mail or the Internet), your prospect is desperately afraid of being bullied into buying.

Their skepticism runs deep. Surveys completed by actual buyers indicate that those buyers didn’t believe any of the claims made. Of course, they bought anyway. The point is consumers don’t want to lose money. Because they are…

Putting A Death Grip On Their Money

Therefore, you need to put people at ease. How? Here’s one good way…

Give them a way to get in touch with you offline. People are much more comfortable buying from a company they can get in touch with in person.

Next…

Prospects, in general, are looking for the best deal they can get. They don’t want to lose out to someone else. You can use this fear of loss to your advantage.

Fear Of Loss Is A Greater Motivator Than The Opportunity For Gain

So make sure your offer is limited in some way. Offer only so many copies of whatever you are selling for instance.

Moving on…

Consumers, like all people, are looking for someone to let them know how special they are. Keep that in mind.

These are some of the most powerful secret desires of your prospects. Structure your sales messages in a way that: (1) melts away fear of making the purchase… (2) builds fear or loss of a good deal… and… (3) plays to the egos of your prospects.

Your sales numbers will skyrocket if you do these things.